French prestigious luxury perfume house founded in 2003 and specialized in the manufacture of high quality art perfumes, Nicolas de Barry brand has given a business case to resolve by the students of the MBA Luxury Brand Management option Fashion, Jewelry and Cosmetics.
On October 1, Eddy BLANCHET, Luxury expert and co-founder of Nicolas Barry Haute Perfumery, presented the detailed business case to the students.
On the initiative of Nathalie PALDACCI, the Program Director, this project enables students both to develop innovative solutions to real-world business issues and put into practice their specialized knowledge and skills in the areas of luxury and international trade.
With the attention of contributing their creativity and expertise at work, the students divided into 10 marketing agencies, are now engaged in competition. From market analysis to the study of the company and its competitive environment, all the way to the elaboration of the business plan, students have to come up with thorough solutions to the case.
Students will defend their project before a committee in March 2015.